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Our Story

groWise beWell (GWBW) is an uplifting lifestyle company fiercely passionate about empowering you and your family.

Founded in 2018 by holistic education leader and entrepreneur Sarah Southwell, GWBW is where need, know-how, and inspiring products meet. A lifelong search for health, harmony, and happiness lead Sarah to herbs, essential oils, and organic/non-GMO, dairy-free and gluten-free nutrition, as well as to the metaphysical, such as crystals, yoga, intentionality, and more. But when she looked for tools to bring these concepts to her children she couldn’t find what she was looking for: Fun, interactive, and empowering holistic products for the whole family. Thus, GWBW was born.

GWBW is the first company to develop a dynamic lineup of holistic and metaphysical tools designed with families in mind. Today, GWBW has grown to be a nexus of information, resources, and products for everyone who seeks to live their best life.