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Meaning “to give power or authority to; to enable,” empowerment, or to empower, is one of the four pillars of the GWBW brand promise, along with authenticity, vibrant, and intentional. GWBW ferociously supports you to step into your power. You are your own best guru and have your own direct connection to the universe. We’re here to help you step up to your calling, tap into a higher frequency, and connect with others as we work together to change the world.