Authentic, or authenticity, is one of the four pillars of the GWBW brand, along with vibrant, empowering, and intentional. Authentic means “not false or copied, genuine; true to oneself; verified.” We have a strict no-bullshit policy here at GWBW. That means no cheesy gimmicks, no impossible promises, and no tricky half-truths. We’re real people and embrace change, imperfection, and honesty.